As most people know, Lab Zero is holding a contest to help get attention for the game. There will be 3 main contests: a fanart one, a cosplay one, and speedrunning ones. Here is the actual Lab Zero page about the contest. Basically the rewards are the items from certain tiers from the campaign. Talk about it here, I suppose. I'm personally planning to enter the fanart contest if I have time (...or paitence, mostly) to actually finish something.