From the views espoused by his character in The Jimquisition, Jim positions himself firmly as someone who believes in the rights of the developers as creators to express themselves fully,
[16] while disparaging the industry selling the material, who he has often cynically branded as being over-interested in making money and under-interested in producing a quality product.
[17][18] He bills himself as a
consumer advocate.
....He regularly takes aim at
shovelware and often talks about the practice of "
asset flipping"; purchasing ready-made assets from asset stores provided by game engines like
Unity or
Unreal, and re-selling them as a game with little-to-no modification.