Ya know, it strikes me now, but doesn't the phantom look strikingly similar to the protagonist? Minus the glasses of course. There's a bit of a red hue to the poster with the phantom on it....so what if we're the phantom?
Plus a poster. Notice how its had more hype than anything prior.
I heard it was printed on newspaper, so it's either a weirdly done poster or it's a newspaper ad.
There's no way that's Sho. Hair and eye colors are different. Plus, if it were Sho, there would be a bad pun somewhere.
eye colors can change in Persona, and whose to say he didn't get a haircut? also, shading makes me think the image is supposed to be in some special lighting.
Everyone keeps saying that. Do we have some sort of confirmation of them revealing something big? Well I guess it makes sense after all...